welcome to the new era of reyllen
It’s been an incredible journey so far, and we’re just getting started. We’re proud to unveil the new look of Reyllen — featuring a refined typeface that reflects the strength and energy of our community, and our commitment to delivering better products, experiences, and care.
Our website has been completely redesigned from the ground up to offer a smoother, more intuitive shopping experience. No more hidden menus or endless scrolling — now, it’s easier than ever to find exactly what you need, with all variations and colors of a product displayed clearly on a single page, along with the key information and imagery to help you make the right choice.
As part of our ongoing pursuit of excellence, you’ll notice some older products being discontinued. This is the result of listening closely to thousands of your questions, suggestions, and feedback — helping us focus on elevating the products you love most to meet even higher standards.
In the weeks and months ahead, we’ll begin rolling out our new logo across all core product lines, marking a bold step forward in our evolution.
This isn’t just a new look — it’s a renewed promise:
to deliver best-in-class products that support your goals and raise the bar for what Reyllen stands for.
Together, we’re building something better — and we can’t wait for you to be a part of it.
free launch sweatbands
Sign up to receive free LIMITED EDITION launch sweatbands. You will receive an email when they are ready! These will not be sold, they are here for one time only!
*shipping approximately April 30th
OUR VISION
To build a global community of like-minded individuals united by fitness and the relentless pursuit of excellence — not just in training, but in all aspects of life. We aim to support active lifestyles, foster meaningful connections, and lead the way in sustainable solutions that reduce waste and create lasting, positive impact.
OUR mission
"We’re here for the athletes who show up, day in and day out. Our mission is to design gear that performs with intention — functional, tested, and built with purpose. No shortcuts. No waste. Just a relentless commitment to the athlete, the community, and a future we rise into — together."
OUR VALUES
A core foundation of Reyllen are the values we stand by and commitment we make in every aspect of what we do.
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PURPOSE - SIMPLICITY - INTEGRITY - COMMUNITY
first look
Redesigned from ground up to kick start a new direction for Reyllen. Introducing the new BumbleBee and Panda Grips
STRENGTHENING THE COMMUNITY — TOGETHER
As part of this new chapter for Reyllen, we’re deepening our connection with the community through more open, feedback-driven collaboration. We want you to be part of shaping both current and future products — because the best gear is built with the people who use it. Visit our Collaboration Page to sign up and get involved.
Over the years, we’ve had the privilege of supporting local competitions, events, and causes through small contributions — from prizes and gifts to giveaways — and we’re just getting started. Soon, we’ll be launching a new section on our blog to highlight these partnerships and share the stories behind them.
We’ve also formed strong relationships with box owners, coaches, and athletes whose stories deserve to be heard. That’s why we’re introducing a dedicated blog series focused on these incredible individuals — to share their insights, journeys, and impact with the wider community.
At the core of our functional fitness world are the coaches — the ones who guide, inspire, and help us become better in and out of the gym. We’re proud to announce an upcoming Coach Partner Program, open to all certified coaches. This initiative is designed to support you with the tools and gear you need to grow in your craft and continue making a difference.
This is more than gear. It’s a movement — and we’re building it with you.
OUR MANTRA
// PURSUE EXCELLENCE
Excellence isn’t a single moment — it’s a daily choice. A commitment to show up, stay disciplined, and push forward with purpose. It’s not about perfection, but the drive to grow through consistent, intentional effort — in training and in life
